“Most email marketers don’t get email-social integration, and most of them approach it backwards. You’ll see little blue Twitter birds and Facebook icons in email templates but this is the extent of their insertion of “real-time” content. It then becomes a send and hope moment as marketers pray recipients will re-post their commercial email offers onto their own Facebook and Twitter pages.

But some companies are beginning to look at new ways of integration that are bringing user generated content right into the emails in real time. One such brands is Bonobos, a company with a strong social presence that takes fan interaction and branding seriously. Leading the charge is Grace Low, Retention Marketing Manager for Bonobos, who is working with Moveable Ink to create innovative and fresh emails that are first to market with.”

Full article at Econsultancy.

100 YEARS / STYLE / EAST LONDON.

Roderick/Tokyoflash..

When Bonobos reached 100,000 fans on Facebook, a video tribute was made to thank them.
p.s. I was in costume and don’t normally wear giant suits.

Original version video after the jump.

Sold on Etsy by enjoyorigano.

Hands-On With Rafa Nadal’s Personal Richard Mille RM027 Tourbillon, A Watch That Produces Laughter.